Promotional messages are the perfect way to introduce new products, specials, or discounts. It’s a great way to build rapport with your audience – customers can respond and influence the direction of the conversation, making for a truly engaging experience. This type is most often used to send notifications about order status, delivery updates, booking confirmations, stock and refill alerts, etc.Ĭonversational Business Messages are a two-way communication tool that allows you to have a dialogue with your customers. Transactional Business Messages are one of the most popular types of Rakuten Viber business messages. There are several types of Rakuten Viber Business Messages, each with its own purpose. Types of Rakuten Viber Business Messages and Getting Started From product information assistance to order processing, Rakuten Viber is an obvious choice for companies that want to bond with their audience and provide them with the best possible service. Rakuten Viber is perfect for connecting with pharmaceutical brands’ audiences – our platform allows instant connection with the customers, securely, and allows businesses to send messages directly to their clients’ smartphones. The new world demands for more modern, fast, and secure options. Pharmaceutical companies are no exception – as the world becomes more and more connected, traditional methods like TV campaigns, cold calling and even emailing are becoming less and less effective. According to Zipwhip’s State of Texting report, 77% of brands that started messaging clients during the pandemic plan to continue doing so – not only is it a simple way to interact with the audience, but it is also very cost-effective. In today's world, where customers are surrounded by marketing messages around the clock, it's more important than ever for businesses to find new ways to contact their clients and get their attention. Instant messaging might not seem like the top choice for pharma brands, but that’s old-school thinking. In this article, we’d like to share how Rakuten Viber Business Messages can be useful for pharma brands, both OTC (Over-The-Counter) and Rx (prescription). After all, it’s not only about selling – it’s about providing vital information about drugs and their effects, warning about side effects and allergic reactions, and so on. Its marketing in many cases is different from FMCG or retail and requires special attention from the communications teams. The pharmaceutical industry is one of the most tightly regulated ones, and it’s no wonder why.
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